Last edited by Doushicage
Monday, May 11, 2020 | History

3 edition of The consumer mind found in the catalog.

The consumer mind

Pepe Martinez

The consumer mind

brand perception and the implication for marketers

by Pepe Martinez

  • 79 Want to read
  • 37 Currently reading

Published by Kogan Page in London, Philadelphia .
Written in English

    Subjects:
  • Psychology,
  • Consumers,
  • Psychological aspects,
  • Marketing,
  • Branding (Marketing),
  • Neuromarketing

  • Edition Notes

    Includes bibliographical references.

    StatementPepe Martinez
    Classifications
    LC ClassificationsHF5415.32 .M378 2012
    The Physical Object
    Paginationp. cm.
    ID Numbers
    Open LibraryOL25198173M
    ISBN 109780749465704, 9780749465711
    LC Control Number2012003193

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The consumer mind by Pepe Martinez Download PDF EPUB FB2

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The Consumer Mind explores the relationship between consumers and brands, analyzing the types of communication and their perception of brands. Based on research from Millward Brown, one of the world's leading research agencies, it provides expert advice for marketing practitioners on how brands, products, services and communications reach the mind of the consumer.2/5(1).

"Decoding the New Consumer Mind: How and Why We Shop and Buy" is a must read for business leaders who are looking to sell their products and services in the new business world. Kit Yarrow not only explains what factors are influencing how consumers shop, but she also gives solid advice about what businesses can do to succeed/5.

In the world of shopping, Decoding the New Consumer Mind will make waves. This important book explains it all, uncovering where we are going and showing how individuals and companies can advance their offerings as well as their bottom lines.” —from the foreword by Paco Underhill, CEO, Envirosell, and author, Why We Buy5/5(1).

Decoding the New Consumer Mind is a prime example. With her trademark frankness and humor, Kit documents three major psychological shifts that have profoundly impacted how consumers shop and buy. This book is an absolute must-read for any business that intends on thriving in the new consumer reality.".

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Take a glimpse into the mind of the modern consumer A decade of swift and stunning change has profoundly affected the psychology of how, when, and why we shop and buy. In Decoding the New Consumer Mind, award-winning consumer psychologist Kit Yarrow shares surprising insights about the new motivations and behaviors of shoppers, taking marketers where they need to be today: into Author: Kit Yarrow.

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Xlibris is one of two self-publishing companies we evaluated that is owned by Author Solutions. The Consumer Mind raises the discussion of brand marketing to a much higher level of understanding. Pepe Martinez not only presents an intriguing discussion of the applications of neuromarketing, he offers important insights into the way in which successful brands make a strong rational and emotional connection with the human mind.5/5.

Book Description. A decade of swift and stunning change has profoundly affected the psychology of how, when, and why we shop and buy. In Decoding the New Consumer Mind, award-winning consumer psychologist Kit Yarrow shares surprising insights about the new motivations and behaviors of shoppers, taking marketers where they need to be today: into the deeply psychological and often unconscious.

In Decoding the New Consumer Mind, award-winning consumer psychologist Kit Yarrow shares surprising insights about the new motivations and behaviors of shoppers, taking marketers where they need to be today: into the deeply psychological and often unconscious relationships that people have with products, retailers, marketing communications, and.

Consumer behaviour is the study of individuals, groups, or organizations and all the activities associated with the purchase, use and disposal of goods and services, including the consumer's emotional, mental and behavioural responses that precede or follow these activities.

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